Midland-based MidMichigan Health is now MyMichigan Health. Effective Dec. 1, the name change is part of a system-wide brand transformation updating the health system and facility names, and logo.
“MyMichigan Health remains familiar but is more reflective of who we are, where we are going and how we serve our patients,” said Diane Postler-Slattery, Ph.D., president and CEO, MyMichigan Health. “It’s so much more than a name change. MyMichigan keeps our patients at the center of all that we do. It instills and reinforces a sense of pride and ownership amongst our employees, volunteers and providers. And, it truly emphasizes our people, their stories and the personal human touch and exceptional patient experience we strive to deliver.”
Postler-Slattery continued, “What’s more, MyMichigan better matches our existing size and growth. We are getting bigger and better every day and are expanding our reach beyond the middle of Michigan to the middle of our patients’ hearts. We’ve truly evolved into a large health system now serving both the lower and upper peninsulas through our new affiliations with both War Memorial Hospital and Mackinac Straits Health System.”
As part of the transformation, all MyMichigan facilities received new names including urgent cares, physician offices and Medical Centers. MidMichigan Medical Center – Midland is now MyMichigan Medical Center Midland. Signage will begin to be updated with the new logo and facility names over the next few months.
“With a health system our size, the transition to our new name will take some time,” said Postler-Slattery. “We appreciate the understanding and support from our community members that they may continue to see our old name for a few months on letterhead or facility doors, for example.”
Postler-Slattery continued, “But, while our name is changing, our purpose to ‘Create Healthy Communities – Together’ is not. It’s important our patients know the providers and staff who care for them remains the same. Our partnership with University of Michigan Health also remains unchanged. We have worked collaboratively with our partners at the University and they are in support of the change. We will continue to include the block “M” in our logo and maintain the same rich blue and maize coloring, which visually connects all locations that are part of the MyMichigan family.”
MyMichigan Health, headquartered in Midland, Michigan, traces its history back to 1984 with an affiliation between what was then Midland Hospital Center and Clare Osteopathic Hospital. It now provides a wide range of health care services with Medical Centers in Alpena, Clare, Gladwin, Gratiot, Midland, Mt. Pleasant, West Branch and soon Sault St. Marie.
You can learn more about the health system branding change at: www.mymichigan.org/newname.