Officials with the Dow Great Lakes Bay Invitational golf tournament have announced a new Tournament Director.
Wendy Traschen, a Midland native, will begin her role January 4. She succeeds Matt Hilliker in the role. Traschen is a graduate of Central Michigan University and is the owner of Bolger + Battle Marketing Communications and Whine. For the last 24 years at Bolger + Battle, she has worked with over 150 clients on a variety of initiatives including branding, strategic development and event planning. She opened Whine nearly 10 years ago to give the local community and visitors a chance to taste a wide array of wine and unique small plates.
Traschan will join the Eiger Marketing Team and oversee all tournament operations and sales of the event, which was awarded the LPGA Tournament of the Year in 2019.